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  #1  
Old 02-26-2009, 04:34 PM
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Default Tradeshow Exhibitor Tips

Tradeshow Exhibitor Tips

Before you even show up to the tradeshow; know and understand who your target audience is. Develop a profile so that you can zero in on those prospects. If you aren't crystal clear in defining this, you may find yourself wasting a lot of time.
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  #2  
Old 02-26-2009, 04:40 PM
TipsChic TipsChic is offline
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Default Re: Tradeshow Exhibitor Tips

Implement pre-show promotion for your company. Send postcards to your customers (or potential customers) telling them your booth number, days and times of the trade show, etc. Post your attendance of the trade show on your website and consider taking an ad out in the tradeshow's directory.
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Old 02-26-2009, 04:45 PM
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Be sure that your booth staff is well-trained and prepared for the show. They should know the product or service inside and out and be able to address any inquiries confidently. Set up some practice runs ahead of time so that you're well rehearsed.
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Old 02-26-2009, 05:41 PM
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Study a map of the tradeshow hall and the entire venue in advance. This will save you some time finding your way around when you get there. This is also a great time to map out the best route from your hotel to the show as well as to nearby restaurants and facilities.
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  #5  
Old 02-26-2009, 05:43 PM
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Default Re: Tradeshow Exhibitor Tips

You are going to be standing for very long periods of time. Wear comfortable shoes with LOTS of cushioning. You can buy gel insoles from your local drugstore to put in your shoes.
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  #6  
Old 02-27-2009, 02:36 PM
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Default Re: Tradeshow Exhibitor Tips

Have a killer booth display! Tradeshow visitors will see hundreds of booths at one time. Will yours stand out? Think about how to grab their attention. Consider hiring a professional exhibit company to help you design your booth. Ultimately you want to present the most professional image you can while also creatively displaying your products or offerings in a way that will make them desire it.
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  #7  
Old 02-27-2009, 02:38 PM
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Always have more business cards and literature than you need. If you run out, you'll be kicking yourself. It is better to have too much than too little.
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  #8  
Old 02-27-2009, 02:40 PM
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Default Re: Tradeshow Exhibitor Tips

Are you introducing a new product to the market or do you have a cutting edge idea or service that is brand new? Consider inviting the press to your trade show booth. They're always looking for new stories and this could be an opportunity for free advertising.
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  #9  
Old 02-27-2009, 02:42 PM
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Dress for success! You are presenting an image that reflects your company. If you are too casual, tradeshow visitors (your potential customers) may not take you seriously and you might just miss the sale.
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  #10  
Old 02-27-2009, 02:44 PM
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Default Re: Tradeshow Exhibitor Tips

You are paying a lot of money for your tradeshow booth so take advantage of its opportunities. Have a sign-in sheet or free giveaway or some way to acquire more physical address and/or e-mail addresses. This will help you build a larger mailing database which just might lead to more customers.
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  #11  
Old 10-26-2009, 03:22 PM
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Default Re: Tradeshow Exhibitor Tips

Arrange a performance or attraction at your booth that will garner attention from any passerby. Live music, performance art, magic, dance, dramatic skits, etc etc are all good examples of attention grabbing events. The attraction does not necessarily have to be related to your product, though it is a huge bonus if you can tie them together. Then make sure to hand out promotional materials to the crowd that gathers either as they arrive or as they depart. It is best to plan this event for when the trade show floor is expected to be the busiest.
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  #12  
Old 10-27-2009, 02:08 PM
The Renegade Master The Renegade Master is offline
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Default Re: Tradeshow Exhibitor Tips

Make a budget for each trade show. Be sure to take into consideration the cost of the hotel, booth, food, travel, promotional materials, displays, staffing, and other expenses that may arise.
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